Where and when
From
To
Museo Novecento
For the first edition of the Etoile cycle, the Museo Novecento presents a project created in collaboration with the Salvatore Ferragamo Museum dedicated to the figure of Greta Garbo.
Exhibition Hours
Summer
Monday – Sunday
11:00 am
–
9:00 pm
Thursday
Winter
Monday – Sunday
11:00 am
–
8:00 pm
Thursday
The chapel and the room on the second floor of the Museo Novecento host a new project entitled Étoile, designed to enhance some 20th-century works from the Florentine Civic Collections. Cyclically, one of the masterpieces from the MIAC collection will be the protagonist inside the museum rooms: an opportunity for in-depth study and rediscovery of some of the great Italian artists of the twentieth century placed in dialogue with fashion, design and architecture.
The first appointment takes its cue from the large canvas by Titina Maselli dedicated to Greta Garbo, donated by the artist to the Municipality of Florence following the appeal launched by Carlo Ludovico Ragghianti in the aftermath of the 1966 flood.
Like a large black and white photo, the painting introduces us to the mysterious and magnetic world of one of the most famous stars of international cinema.
Style icon and model of a completely original and unconventional femininity, Greta Garbo binds her image to that of Salvatore Ferragamo, a stylist loved by divas who with extreme accuracy and passion has been able to interpret the taste and personality of the great actress of Hollywood. For the occasion, as inside a small casket, some of the shoes designed by Salvatore Ferragamo for Greta Garbo are exceptionally exhibited.
Artists
Titina Maselli
1924, Rome – 2005, Rome
Salvatore Ferragamo
1898, Bonito – 1960, Florence
Curated by
Stefania Ricci
Sergio Risaliti
Scientific Coordination
Francesca Neri
Eva Francioli
Press
Lea Codognato | Caterina Briganti | Davis&Co.
T. 055 2347273
info@davisanco.it
Communication
Costanza Savelloni
Visual Identity
Dania Menafra
Ph Credits
Serge Domingie